Many concerns about environmental issues and preservation of our nature and fauna have driven companies to adapt their products to non-toxic, non-destructive, recyclable and cooperative with nature. Companies have been applying this strategy for a moment now. Targeting those who are concerned about the environment, they create products that will satisfy both the need of consumers and the preservation of nature.
Normally, the benefit will come to both… companies that will make revenue, and also consumers that will satisfy their needs without polluting. Also, the ecologic fabrication of products reduces cost to the company (who of course, does not make every effort for money… they are also concerned by environmental issues). Normally the ecologic product comes in a lower quality package that allows it to be accessible at a lower price.
So, what about this case: if you buy this product in a plastic solid bottle you pay it cheaper, but you are not being kind to nature… you may be responsible and buy the ecologic presentation, but to be kind to nature you will have to pay more (for the exact same product).
Right picture Ariel actilift cold wash 9,02 (27 doses) = 0.33 cents
Left picture Ariel actilift cold wash ecologic pack 8,78 (20 doses) = 0.43 cents
How it comes that the responsibility of preserving earth is just for consumers and not companies? Of course, you are the one worried about contaminating earth, you should pay more to preserve it!! We just don’t care.
