Prising

A basic strategy to reduce the price of a product is to offer the costumer to buy several at the same time. This is not an innovation! For example, everyone knows that by buying a Coca-Cola® six pack you spend less than if you buy just one bottle…. This make the economic exchange interesting for the consumer (as he or she spends less money per unit) and for the company (who is capable to reduce expenses like packaging and transportation (for example), thanks to the revenue of sales in mass).  

However, in many French supermarkets (I’m living in France) this principle is commonly violated! You appreciate in many cases that the unit price is identical to the mass price,             

AND SOME TIMES THE MASS PRICE IS MORE EXPENCIVE BY UNIT!

How illogical is this!!! The good news is that French people doesn’t seem to notice.

Here is an example

One bottle (75cl) of wine « Comte de Serac » 2010 = 3,09 EUR.

A three pack (75cl each bottle) of wine « Comte de Serac » 2010 = 10,99 EUR = 3,66 EUR each bottle.

Why will you pay for the three pack??