Branding

The term branding comes from the English word "brand", itself derived from the German word Brennen (burnt), meaning "mark". Originally, it consists in the creation of a mark (customized with colors, letters, pictures etc…) and mark the elements to stand out and be identifiable for customers. The branding encompasses all aspects in a company such its style, its DNA, its quality, its values, its signs, its territory of expression, its logo, reliability ... It allows you to assign a company a strong personality and a unique identity.

The Branding strategy (very common and popular in the Marketing theory) consist in setting the distinctive mark of the company or product (sometimes EVERYWHERE) to recall the attention of the people and be present in the mind of consumers. This is a method used so that consumers can find a market. A brand value ​​as one can easily observe, compare, and sensory absorb. I also has values immaterial: its history, its symbols, its mission, its associated values. All this forms brand identity.

With this purpose, the companies started to place their logo in many elements such as “the company’s cars”. They take advantage of the mobile advertisement the vehicles can provide. This is not only effective for branding, but cheaper than a banner in a public street.

So, just as a recommendation, if you are driving “the company’s car” with the expensive branding strategy on in, behave with the values your company will like you to show…