Maintenance

Maintenance is a strategy. The place where people visit to buy stuff should be adequate and adapted. For example, new establishments are concern of including platforms, bathrooms and access to handicap people, strollers and other special usages. The cleaning of the place is also important for visitors, who will NOT hesitate in going elsewhere if the place is not proper enough for their standards. So, I guess what I’m trying to say is, if you have a roof problem… fix it! BEFORE CLIENTS NOTICE. 

The “extra” service

Some stores include gift wrapping as part of their service. This kind of strategy gives the idea that you are well served not only at the moment you pay, but afterwards. It is a very good example of a “nice to have” in a store; that opens bridge to a “Please visit us again soon!”

However, is it really a good thing when presents are wrapped like this? … Really? 

Final result,