jeudi 21 juin 2012

The “extra” service


Some stores include gift wrapping as part of their service. This kind of strategy gives the idea that you are well served not only at the moment you pay, but afterwards. It is a very good example of a “nice to have” in a store; that opens bridge to a “Please visit us again soon!”

However, is it really a good thing when presents are wrapped like this? … Really? 


Final result, 


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