Here are some ironic examples demonstrating that not everything we learn in Strategic Marketing is applied in real life.
mercredi 29 janvier 2014
Excelente publicidad... bien dirigida a un grupo objetivo dispuesto a pagar un poco más que en carretera a el salvador para tener una mejor vida.
La cita "Hay una mejor vida... Pero es más cara" es visible desde el tráfico indeseable de la carretera, justo en el momento en que estamos deseando vivir en otro lado.
lundi 18 novembre 2013
jeudi 19 juillet 2012
Super market is expensive – Let’s make a value added out of the service
Buying groceries is getting more and more expensive. We know, this can’t
be avoided, is not their fault if everything else is expensive as well.
However, there is a minimum to consider when you are choosing a supermarket to
spend your money in:
-
The
cashier should look at you in the eye at least one time,
-
The
cashier should say hello (as if he or she mean it),
-
The
cashier should smile (not needed but nice to have),
-
The
cashier should WAIT until the last client finished picking up his or her stuff,
before starting passing the next client’s groceries,
-
The
cashier should NOT be discussing with colleagues about their personal lives
when you are being served, makes you feel like you are invisible to them.
So, a final advice to super markets: Is not just because you are the
cheapest one, or the closest one that you will preserve your clients.
jeudi 12 juillet 2012
Please take care of your hair before going on TV!
jeudi 21 juin 2012
Maintenance
Maintenance is a strategy. The place where people visit to buy stuff
should be adequate and adapted. For example, new establishments are concern of
including platforms, bathrooms and access to handicap people, strollers and other
special usages. The cleaning of the place is also important for visitors, who
will NOT hesitate in going elsewhere if the place is not proper enough for
their standards. So, I guess what I’m trying to say is, if you have a roof
problem… fix it! BEFORE CLIENTS NOTICE.
The “extra” service
Some stores include gift wrapping
as part of their service. This kind of strategy gives the idea that you are
well served not only at the moment you pay, but afterwards. It is a very good example
of a “nice to have” in a store; that opens bridge to a “Please visit us again
soon!”
However, is it really a good thing when presents are wrapped like this? …
Really?
Final result,
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