mercredi 29 janvier 2014


Excelente ejemplo de un sitio Web efectivo como estrategia de ventas:
- Nombre de la empresa
- Servicio que prestan
- Nombre y número de contacto
- Diferentes compañías de telefonía para que la llamada sea gratuita
- Fotografías
- Precios

Toda la información efectiva, vigente y eficiente. 

Excelente publicidad... bien dirigida a un grupo objetivo dispuesto a pagar un poco más que en carretera a el salvador para tener una mejor vida.
La cita "Hay una mejor vida... Pero es más cara" es visible desde el tráfico indeseable de la carretera, justo en el momento en que estamos deseando vivir en otro lado. 

lundi 18 novembre 2013

Talking about children´s work

If, you´re going to avoid checking if your staff is old enough to work (under 18 for this country) - at least try asking then dissimulating !


jeudi 19 juillet 2012

Super market is expensive – Let’s make a value added out of the service


Buying groceries is getting more and more expensive. We know, this can’t be avoided, is not their fault if everything else is expensive as well. However, there is a minimum to consider when you are choosing a supermarket to spend your money in:

-        The cashier should look at you in the eye at least one time,
-        The cashier should say hello (as if he or she mean it),
-        The cashier should smile (not needed but nice to have),
-        The cashier should WAIT until the last client finished picking up his or her stuff, before starting passing the next client’s groceries,
-        The cashier should NOT be discussing with colleagues about their personal lives when you are being served, makes you feel like you are invisible to them.







So, a final advice to super markets: Is not just because you are the cheapest one, or the closest one that you will preserve your clients. 

jeudi 21 juin 2012

Maintenance


Maintenance is a strategy. The place where people visit to buy stuff should be adequate and adapted. For example, new establishments are concern of including platforms, bathrooms and access to handicap people, strollers and other special usages. The cleaning of the place is also important for visitors, who will NOT hesitate in going elsewhere if the place is not proper enough for their standards. So, I guess what I’m trying to say is, if you have a roof problem… fix it! BEFORE CLIENTS NOTICE. 



The “extra” service


Some stores include gift wrapping as part of their service. This kind of strategy gives the idea that you are well served not only at the moment you pay, but afterwards. It is a very good example of a “nice to have” in a store; that opens bridge to a “Please visit us again soon!”

However, is it really a good thing when presents are wrapped like this? … Really? 


Final result,